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CEO of motherswork – Author – Mother of three

Sharon Wong is founder and CEO of Motherswork, where she serves as its Creative Director. She aims to help make the journey into motherhood easier, and empower mothers to keep their children safe and happy, while balancing career and quality time. To do so, she started Motherswork as a one-stop retail partner for women as they journey through motherhood, from the moment they discover their pregnancies, to holding their babies for the first time to when they send their children off to school… and all the little adventures in between.


As an entrepreneur and a mother, Sharon is an avid advocate for the empowerment of women on their journey to be the mother they strive to be, as well as their life as entrepreneurs. “Be the mother you want to be” is her motto. An avid supporter of female entrepreneurs, she actively mentors women who are passionate about being their own boss, and willing to put in the work needed to make it a reality.


Sharon is also a mentor for the CRIB Society, a social enterprise that supports women’s entrepreneurial work; and Design Orchard, an integrated retail and incubation space that puts Singapore’s designers and their creative pieces in the limelight. In addition, she is a founding member of the Maternal and Infant Trade Association of Singapore (MITAS), supporting Singaporean entrepreneurs in the mother and baby industry.


Every year since 2009, Motherswork Gives Back has been the business’ way of giving back to the community, through organising in-store events and supporting various charities. In partnership with Sharon’s son Timothy’s Giving Tree programme, it has helped spread the joy of the season, and made Christmas wishes come true for the less privileged.

Prior to being an entrepreneur, Sharon was Regional Tax and Treasury Director at an American multi-national company, and was trained in Australia at Coopers & Lybrand, then one of the Big Four accounting firms. She holds a Bachelor of Economics and Graduate Diploma in Taxation Law from Monash University.


When not busy searching the world for the next great baby product or creating premium shopping experiences, she travels with her husband Ken and their three children, Alexandra, Nicola and Timothy, exposing them to new cultures and experiences.

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